As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...

Shared media refers to any content that is circulated and amplified through sharing on social networks. Unlike traditional media channels, where content is distributed by brands themselves, shared ...

In today’s busy media landscape, it may not come as a surprise that only 22% of communications leaders rate their teams’ ability to identify and collaborate with the right journalists as “excellent.” ...