For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

A deep dive into AdTech and MarTech trends shaping modern advertising, customer data and digital experiences, powered by ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

From humble beginnings 30 years ago, the digital advertising industry has evolved at a phenomenal rate, with direct sold deals for spare inventory giving way to an ever more complex programmatic ...

Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. The post Unify your adtech and salestech without breaking ...

The Datrix Group martech company is among the organizations selected globally in the BI and Advanced Analytics category ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

SAN JOSE, CA, UNITED STATES, February 24, 2026 / EINPresswire.com / — TapClicks, the leader in Smart Marketing solutions, today announced the launch of SmartStory, a new AI-powered solution that ...

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution ...