Platform introduces a structured methodology for evaluating marketing tools and agencies through data-informed ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

In the crowded arena of MarTech, one startup is causing waves, and LinkedIn is buzzing. Blings, co-founded by COO Yosef Peterseil, is rapidly gaining attention for its patented MP5 personalized video ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.