A social mission drives your organization beyond making a profit as it allows you to have a bigger purpose, which provides better connection points for customers. I believe it's a necessary addition ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of ...