Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Nearly half of all new restaurant loyalty program signups came from Gen Z in 2024, overtaking millennials. Research shows ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

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IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class ...