CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

AI will enable loyalty personalization on a massive scale by helping brands dig through behavioral data and other relevant information for targeted offers, Gartner predicts.

Add Yahoo as a preferred source to see more of our stories on Google. We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for engagement.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

Kalalou introduced a tiered loyalty program in 2025 modeled after Creative Co-Op‘s, offering discounts up to 20% based on annual retail spend. Creative Co-Op’s Advantage program grants retailers ...