Marketing Week

The risk of overconfidence in distinctive brand assets

The baseline competency of any advert must be brand recognition. If your audience doesn’t link your brand to the ad message, it ceases to be an advert for your brand. At best, it’s seen as an ad for ...
AFAQS

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era? For a brand, its name and logo ...
Marketing Week

Marketers’ judgement of brand asset strength ‘rarely accurate’, study finds

Marketers’ judgements on the strength of distinctive brand assets are “rarely accurate”, according to research from academics associated with the Ehrenberg-Bass Institute. The academic paper, ...
Entrepreneur

This Is the Legal Checklist Every Brand Needs

A step-by-step guide to protecting your brand’s name, logo, assets and reputation before legal trouble finds you. A brand isn’t just a logo, a name, or a clever tagline. It’s a promise, a perception, ...
Business Wire

CORRECTING and REPLACING LOGO NAX Launches as First Platform to Create Corporate Asset-Backed Products, Ventures and Securities

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Please replace the logo in the release dated January 13, 2021 with the accompanying corrected logo. The release reads: NAX LAUNCHES AS FIRST PLATFORM TO ...
Search Engine Roundtable

Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...