Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

The intervention comes as linear TV’s adspend crown slips, falling 24% in 2020 alone as digital alternatives proliferate, propelling the market share of connected TV (CTV) up 19%. The rapid rise of a ...

Cflight was first founded in NBC Universal’s ranks in 2018 before the tech subsequently crossed the Atlantic as part of the Sky/Comcast deal. The UK’s three big TV media houses, including Sky Media, ...

The companies said the tool will give advertisers and agencies a deduplicated view of campaign performance across linear television, connected TV, mobile and desktop ...

Measurement will include combined reach and frequency across linear TV and Broadcaster VOD Data will be audited by ABC CFlight scheduled to launch in the UK in Autumn 2021 TV broadcasters Sky, ITV and ...