If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. I started my marketing career working at global technology ...

LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology. To stay current with what the working world is ...

Companies that make efforts to embrace AI measurement now will determine whether they're leading or catching up in 10 years.

First, you walk. Then you run. What if, instead, you learned to dance? While Account-Based Marketing (ABM) is a key strategy today, going forward, B2B marketers will take a more holistic view. More of ...

Back in 2022, marketers were told to learn machine learning operations. In my post on machine learning, I predicted then that open-source ML frameworks would democratize model building for marketing ...

If you want to rule marketing today, you have to not only possess information but also track valuable data for your business. Knowing that a company has 100,000 faceless clients is not enough; it is ...

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...