How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?
The first Lego Smart Brick sets, based on Star Wars, aren’t quite what my kids and I hoped, and I suspect much of that’s down ...
The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...
It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...
I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...
Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement. However, the new product range ...
We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.
Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego's biggest technology leap forward in decades.
Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...
Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona McCallum gets her hands on the new Smart Brick designed to bring physical play ...
Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...