The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

The popular 540-piece Lego Super Mario Piranha Plant is down to its best price since the holiday season.

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

Brickworld Lego Exposition at Indiana State Fairgrounds in Indianapolis features large displays, hands-on activities, and ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...

Add Yahoo as a preferred source to see more of our stories on Google. A Lego Smart Brick is demonstrated during a news conference ahead of the annual Consumer Electronics Show in Las Vegas, on Monday.

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CHELSEA, Manhattan (PIX11) — If you are a ...