Customer loyalty has a dubious relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards. Dubious at best. Programs and rewards deserve consideration in your ...

As a toy brand, Lego is the world’s largest by revenue. Yet it’s also a digital innovator. For proof that Lego is a brand in tune with the digital era, consider that since 1995, 85 video games based ...

The Lego letter to Luka has made us want to share more examples of fantastic customer service with you: from Bodyform to Lowcostholidays. Click on the images to expand the letter. Can you think of any ...