LEGO’s popular brick-built Botanicals flower collection is continuing to bloom. The brand has unveiled two new botanical sets — a cheerful sunflower bouquet and a customizable flower wall — giving ...

We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

When it comes out later this year, the most creative new set of Lego bricks won’t be available in stores or from any traditional retailer. The only place you’ll be able to find it is in a classroom.

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.