Lego braces for rising energy and raw materials costs due to global conflicts, while boosting growth with smart bricks and Pokemon partnerships.
Legos has been around longer than you probably think, starting in 1932 as wooden toys before evolving into the plastic interlocking bricks familiar today. Get ready for the new evolution with new ...
Moulded Lego bricks on display at the Lego Museum in Billund, Denmark - Copyright AFP/File Robyn Beck Moulded Lego bricks on display at the Lego Museum in Billund ...
Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...
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