Adrien Brody’s multimillion-dollar TurboTax Super Bowl ad: Intuit’s CMO explains why the software giant spends more on marketing than R&D

The going rate just for the airtime was $8 million to $10 million for 30 seconds, and Brody, a two-time Oscar winner, ...
Chief Marketer

Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...

Intuit is betting its 40 years of small business data can outlast the SaaSpocalypse

Intuit lost 42% of its market cap as AI agents threaten to replace QuickBooks and TurboTax. Here's what the company says agents can't replicate.
Seeking Alpha

Intuit: Behind The Curtain Of A 40-Year-Old Compounding Machine

Intuit's robust financials demonstrate its strong growth and profitability, justifying a 'Buy' rating. The company’s diversified revenue streams, particularly the fast-growing Global Business ...
Seeking Alpha

Intuit: Finally Attractive After AI-Driven 50% Selloff (Rating Upgrade)

Intuit has experienced a near 50% selloff driven by AI disruption fears, not deteriorating fundamentals. INTU’s core businesses—QuickBooks and TurboTax—remain resilient due to their trusted solutions ...