Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...

Regarding the Sept. 6 front-page article “Insurance costs crash down on drivers”: Aside from new cars costing more to repair or an increase in natural disasters, is it possible (I’m taking a wild ...

Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...

Open enrollment for Medicare runs from Oct. 15 to Dec. 7 each year. TV ads asking people who are eligible for Medicare to consider changing their plan are already starting to pop up. In an email, ...