In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is trust.

When it comes to building an influencer marketing strategy, data is only half of the puzzle. The other half is critical thinking. It’s not enough to know what the numbers are; you must also think ...

Marketers are partnering with niche experts and creators to reach engaged communities beyond traditional social media ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and ...

Forbes contributors publish independent expert analyses and insights. Creator marketing expert: fashion, lifestyle, & wellness brands. Influencer marketing is a $24 billion industry. Despite economic ...

In a world where scrolling is second nature, influencers have become the bridge between brands and their audiences. Whether you’re launching a new product, building long-term recognition, or simply ...

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...