Using the color red to represent financial data influences individuals' risk preferences, suggesting it deserves careful consideration when it's to be used on financial platforms, such as brokerage ...

Color enriches our lives in both subtle and powerful ways. We get an instant feel of a room as soon as we enter it, and that feeling can be anything from cozy to clinical, or from peppy to calm. The ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Some schools in New York have been painting the interior walls bright colors for about 10 years. They say it decreases the dropout rate and discipline problems and increases attendance. What effect do ...

The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. That's the premise behind a new article by William Bazley, assistant professor of ...