Sharon Horwood It’s called the infinite scroll – a design feature on social media, shopping, video and many other apps that ...

Features woven into the fabric of platforms have been central to landmark social media harm case in US. How do they work? It was as “easy as ABC”, claimed the lawyer prosecuting a landmark social ...

Scrolling to an infinite extent always promises an enhanced viewing experience to the users. But it should always be remembered that good things usually accompany the bad ones. So it is very important ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...