IBM (IBM) brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights ...

Scuderia Ferrari HP redesigned its mobile app to bring nearly 400 million global fans closer to its cars, drivers and races. The app was created with support from IBM watsonx, an AI and data platform.

For most of Formula 1’s history as a sport, Ferrari didn’t need fan engagement strategies, digital innovation, or brand storytelling to attract fans. The emblematic red cars, the drivers who filled ...

ARMONK, N.Y., Nov. 7, 2024 /PRNewswire/ -- IBM (IBM) (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...

Ferrari has never lacked devotion from their ‘Tifosi’ with an unmatched commercial brand and unmistakable visual identity. Now, IBM is building the technology, insights, and storytelling to meet that ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...