To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

Brand reputation can make all the difference in how a company weathers a crisis. The best time to start building the positive sentiment and goodwill needed to withstand the strong headwinds of a ...

The ideal agency provides three things: a standardized workflow, measurable results and the strategic backbone to tell you when your narrative is failing. Make agencies prove their process, demand ...

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...