Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...

BOULDER, Colo.--(BUSINESS WIRE)--sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is today releasing the Header Suite to give these ...

Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece ...