Last year saw the sneaker industry revive 2000s-era mesh sneaker silhouettes, and after rocketing to the top of sneaker rotations globally, their dominance is still reigning supreme in 2024. One brand ...
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How HAVEN made an ASICS sneaker dark and stealthy
While it’s common to find a quality running shoe in ASICS’ lineup, it’s rare to see the brand offer a stealthy and technical ...
As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity. This story is a complementary profile to the 2025 Hypebeast100, our annual ...
Three years ago, Mumbai-based 50-year-old Neena D'Souza, a regular marathoner, wandered into an ASICS store out of curiosity. Running two hours a day, she went through four pairs of shoes a year. That ...
WTR drops by the exhibition stand of sports brand ASICS to find out why it is exhibiting, how it is being received by attendees, and why more brand owners should consider such an approach. Register ...
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