Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Header bidding continues to grow, with some SSPs reporting an impressive 202% year-on-year growth in Q3 2017. This growth explains why so many tech companies have jumped into the space. In this piece ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

Header bidding is a technique whereby publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This method has been viewed as primarily benefiting ...

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...

While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...

Header bidding has perhaps been one of the buzziest terms of 2016 with players like Amazon, Google and Facebook in the game. Here’s a look at why that buzz is perhaps justified – and why header ...

Bitmedia.io, the top crypto advertising platform, proudly announces the launch of its new Header Bidding technology for ...