Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

QR codes–square, dot-matrix variants of the venerable UPC–are becoming an increasingly popular way to share information such as URLs, contact details, GPS coordinates, and calendar events. The idea is ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Add Yahoo as a preferred source to see more of our stories on Google. QR codes are visual patterns that store data smartphones can read. AP Photo/Vincent Yu Among the many changes brought about by the ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Have you seen a QR Code floating around? Maybe you’ve seen them in magazines, posters or business cards. I’ve seen them, as well, and wondered what I’m supposed to do with them. Ignorance in ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.