Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

"Everybody just looked at me like, 'I see you a different way now,'" the celebrity chef and Food Network star tells EW.

A Bosch spokesperson told People the new look is not AI, rather achieved as part of a grueling two-day shoot that Fieri said ...

(NewsNation) — Guy Fieri has ditched his iconic goatee and spiky blonde hair in a dramatic new look. Fans of the Food Network star were left scratching their heads after the celebrity chef teased his ...

As several Hollywood stars made appearances in Super Bowl LX commercials, Food Network's Guy Fieri took the cake as the 'best' with his appearance in Bosch's ad ...

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally see the full transformation that was part of an advertising ...

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. Guy Fieri is set to be seen on television without his signature spiked hair and outlandish wardrobe for ...

The celebrity chef posted a video last week wearing a basic shirt, and with his frosted tips swapped with a normal head of hair. But it's all part of a big game ad for Bosch.