SeenThis has announced a global partnership with GroupM, WPP’s media investment group, that will allow the organisation to reduce and avoid unnecessary carbon emissions from digital advertising. The ...
GroupM is entering an increasingly complicated upfront market this year with a simplified approach to investment. The world’s largest media buyer further consolidated its portfolio when it merged ...
GroupM North America has named long-time sell-side PR exec Robert Wheeler CMO, a new position. Wheeler, who reports to GroupM NA CEO Kirk McDonald, most recently was group vice president-corporate ...
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