A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...

There are also a number of complaints in the Google Analytics Help Forums. So if you are seeing concerning numbers in your GA4 real time reports, you are not alone ...

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now. Google Analytics real time reporting may be off this morning, at least ...