Who needs a catchy headline, anyway? Every time the game’s leading golf ball manufacturer announces either a new ball or a fresh iteration of an existing one, it’s big news on tee boxes all around the ...

WHAT YOU NEED TO KNOW: Titleist’s new Velocity and TruFeel golf balls have undergone core and cover transformations to address the distance needs of the entry-level and price-conscious golfer.

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

TaylorMade-adidas Golf’s recent announcement that a batch of its TP Red golf balls had exceeded the USGA’s initial velocity rule raises the following questions: Just what is the maximum velocity ...

Every component of the new Titleist Velocity golf ball has been engineered for maximum velocity, including new aerodynamic and core technologies that deliver the longest, best performing Velocity yet.

The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...

Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is ...

So in the interest of being a proper geek redneck, I want to make an air-powered version of my butane-powered golfball cannon. I use 2" thinwalled PVC for the barrel, which fits a regulation golf ball ...