West Michigan retail scion Doug Meijer is joining actor Mark Wahlberg and a host of others launching The Underground.

Titleist released its 2026 "Loyalty Rewarded" promotion to give customers a free dozen Pro V1 golf balls. Here's how to ...

Callaway unveiled its new Chrome Tour April Major golf balls ahead of the Masters. Here’s a look at the design and performance technology. The post Callaway Releases New Chrome Tour Golf Balls ...

TaylorMade, Callaway and Wilson giving away a free dozen of their premium balls with a purchase. Find the deals for TP5, ...

Not long ago, we played golf balls composed of materials not out of place at Office Depot or Cinnabon. Thankfully, a more solid idea emerged. The post How solid-core golf balls changed the game ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations What would happen if three golf addicts with resources, ...

We’ve already seen 11 PGA Tour events this season. (Even though the Hero World Challenge isn’t technically part of the ...

PGA Tour CEO Brian Rolapp says the Tour has not made a decision on the USGA and R&A plan to roll back golf ball distance ...

Bridgestone and U.S. Kids Golf have teamed up to launch the new Boom It Junior golf ball, specifically optimized for young golfers. The post Bridgestone, U.S. Kids Golf release new golf ball designed ...

Legal battles between golf-equipment makers are nothing new but the root of the latest clash between two golf-industry heavyweights might be: golf-ball paint. In a lawsuit filed this month, TaylorMade ...