Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

CHICAGO — Generation X, often referred to as the “forgotten generation,” is the cohort born between 1965 and 1980. North America is about to enter its peak years for marketing to Gen X, said Wolfgang ...

For Gen Xers, many of them had to grow up figuring out life on their own. That mindset has managed to help them in many ways, but might have also given them some bad habits as well. The habits that ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

True story. Back in 1999, I was writing a story for a glossy magazine out in Dubai. The country was beginning to shift from oil to tourism. It was prescient – something you might read about in The ...

Baby boomers may just be the last generation to have had a smooth and financially secure retirement. For their children, most of whom are Generation X, retirement will not be as easy as it was for ...

Trina Paul is a Breaking News and Personal Finance Writer at Investopedia, covering topics like retirement, consumer debt, and retail investing. She focuses on making complex financial topics ...