New research from Magid will offer a brand-centric approach to understanding consumer engagement across a range of media. Set ...

In today's gaming economy, building a great game is only half the battle. The other half is monetizing it in a way that scales globally, resonates locally, and gives developers full ownership of the ...

Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the through line of everything I’ve written about since 2023. If ...

Chris Pfaff is a leading new media and technology producer and strategist. He was the first to use IRC for an interactive corporate webcast; he produced one of the first DVDs; he produced the first HD ...

Google’s MUM (multitask unified model) addresses complex search queries, and could become the future to monetize a combination of traditional search -- paid and organic -- with artificial intelligence ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

Q1 2026 Management View Shantanu Narayen, Chairman & CEO, announced his upcoming transition from the CEO role after over 18 years, stating he will "work with Frank Calderoni, Adobe's Lead Director and ...

PayPal is a net-cash market leader priced like an ex-growth laggard. Branded margins are improving while Venmo, PayPal Ads and BNPL add fresh monetization layers. Free cash flow funds aggressive ...