Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Sabri Suby explains why the traditional awareness-to-action model no longer reflects how people actually buy, and what replaces it in a non-linear, AI-influenced world ...

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

By viewing each marketing activity through the lens of the funnel, you ensure no effort is wasted—and every message serves a purpose.

The concept of “the funnel” is a sacred cow in marketing. The basic concept of leads progressing through a series of steps of escalating interaction until they finally make a purchase is intuitive. At ...

B2BMX 2026 Keynote speaker Ashley Faus told marketers to ditch the linear funnel & discover how to build a dynamic marketing playground.

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...