Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple TV that will have it offering live F1 “altcasts” during the 2026 Formula 1

Tubi is adding two scripted originals aimed at Gen Z audiences and has set a novel partnership with Apple for Formula 1 altcasts. The announcements were among several made by the Fox Corp. streaming service during its NewFronts presentation to ad buyers in New York.

Drivers in the all-electric series are looking for clarity and reform to the category's stewarding process.

For over a year, the new Cadillac Formula 1 team has had a countdown clock in its headquarters at Silverstone, England, clicking down to the Australian Grand Prix, the opening round of 2026. Last weekend, in Melbourne, the clock had been relocated to its pit garage.

The 2026 Formula 1 season produced its first major breakthrough moment in Shanghai, as Kimi Antonelli secured his maiden Grand Prix victory at the Chinese Grand Prix, leading a dominant Mercedes 1-2 finish ahead of teammate George Russell.

The French carmaker is pivoting its marketing dollars to other activities, but parent company Stellantis will remain.