A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

A traditional focus group is a moderated group interview typically facilitated by business owners interested in learning about customer perceptions of their product or service. Employee focus group ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

CHICAGO--(BUSINESS WIRE)--Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, ...

Planning a meeting? Serving coffee can focus group discussion, boost involvement and leave members feeling better about their own and others’ participation. Those are the findings of new research on ...