BlueConic Partners with Databricks to Turn First-Party Data into Real-Time Revenue Decisions

Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...
AdExchanger

AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era

We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...

The first-party data illusion

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...
Diginomica

From dashboards to data intelligence - how Databricks customers are re-building decision-making

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.
Business Reporter

Data collaboration: the Holy Grail for CPG and retail

Volatile retail demands faster decisions; shared first‑party data enables trustworthy AI and more resilient, value‑chain‑wide CPG planning.
exchangewire.com

Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...