Hey World, Look At Me! Companies go to great lengths to get noticed at the Consumer Electronics Show, which makes sense given the vast number of exhibitors and the considerable din they generate. This ...

The RSA security conference, held this week in San Francisco, is always a kind of Super Bowl for marketing people. This year, with a booming economy and industry fueling spending, vendors at RSA put ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

An example of signage in Chula Vista. Photo by Chris Stone The San Diego County Board of Supervisors Wednesday discussed enhancing a program to make decorative identification signs more affordable for ...