Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, Ibotta's (IBTA) recent "State of the Spend" survey shows 62% of consumers now ...

“I normally read at least a book a day and get all my books from the library. Even if they were all paperbacks, I estimate my library saves me at least $2,500/year ...

I have a new study with coauthors at Columbia, Northwestern, and Denmark, and we actually show that this crisis has had profound effects on consumer behavior. First, we saw a massive increase in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Lorne Lucree The Real ...

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

Based on US health insurance consumer behavior reported in the eHealth Insights: 2020 Retrospective report, notable trends of the past year to watch for in 2021 include the popularity of $0 premium ...