Why People Ghost Events They Promised to Attend Attendees may RSVP for multiple events on the same day and choose one later, and other obligations like work or family may come up between the time ...

Hilton's Kelly Knowlen examines how changing attendee expectations are reshaping events, informed by insights from Hilton's report and initiative.

In a world dominated by digital media, how are events still so valuable? The answer is simple. Humans are communal social animals, and almost nothing is more important for our well-being than ...

The next time you're in a public space, take a look around. Is everyone paying attention, or are they staring at their devices? Public transportation used to be a way to meet people and engage with ...

I’ve been noticing an interesting trend lately—something that’s come up in more than a few conversations with C-level leaders, CMOs, and strategy heads. The companies making the biggest impact with ...

Trends Report special section explores how the digital era is redefining in-person connection and the attendee motivations reshaping meetings and events According to new Hilton research, 84% of ...

As we head toward 2026, the event industry finds itself in a moment of reinvention. The expectations of audiences have fundamentally shifted: people no longer want to simply “attend” an ...