Hilton's Kelly Knowlen examines how changing attendee expectations are reshaping events, informed by insights from Hilton's report and initiative.

In the realm of MICE (Meetings, Incentives, Conferences, Exhibitions), standing out isn't about size, grandeur, luxury, or location alone; today you need to be remembered. And one factor that truly ...

Hosting major events in unfamiliar, challenging cities is a logistical tightrope walk. Too often, ground transport is an afterthought–until things go wrong. From missed arrivals to gridlocked streets, ...

Trends Report special section explores how the digital era is redefining in-person connection and the attendee motivations reshaping meetings and events According to new Hilton research, 84% of ...

I’ve been noticing an interesting trend lately—something that’s come up in more than a few conversations with C-level leaders, CMOs, and strategy heads. The companies making the biggest impact with ...

Virtual events were the saving grace for marketers and event planners during the pandemic and have unequivocally become a staple for them in the pandemic-transformed world. However, the ability to ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. This voice experience is generated by AI. Learn more. This ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

As we head toward 2026, the event industry finds itself in a moment of reinvention. The expectations of audiences have fundamentally shifted: people no longer want to simply “attend” an ...

As winter starts to wane every year, the world turns its eyes toward one singular event—the Super Bowl. The grand finale of the National Football League (NFL) season is not just a football game but a ...