More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best methods to persuade an audience: Through the ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

University of Liverpool provides funding as a founding partner of The Conversation UK. Benn used a range of rhetorical and oratorical devices to make his powerful case. Specifically, these were ...