As the Austrian American educator and author Peter Drucker said: “Efficiency is doing the thing right. Effectiveness is doing the right thing.” President-elect Donald Trump is focusing on efficiency ( ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

In a session at the Becker’s Hospital Review Annual Meeting in Chicago on May 17, Imran Andrabi, MD, chief physician executive officer and senior vice president of the clinical innovation office of ...

I had a recent experience at my house with my furnace. I was facing a crazy cold snap and a broken furnace, so the house was cold and the family was not happy. We had a local service company come out ...

Making efforts to achieve quantified targets is the zeitgeist of today's world. Our obsession with metrics, targets and standardised indicators creates an illusion of progress. The same mentality has ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate ...