This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

Public web data is crucial for ecommerce businesses to track competitors, stay on top of consumer trends and make smarter, industry-specific decisions. With web scraping approaches tailored to their ...

Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations. Google Analytics 4 expands ecommerce ...

As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...

When it comes to building a successful e-commerce brand, few things are more important than truly understanding your customers. Of course, that’s where the problem comes in–many e-commerce ...

There were 5,524 store closures in the United States alone last year. There is no doubt that the retail industry increasingly is moving to e-commerce. For mid-sized retail companies, this trend can be ...

The platform’s new public availability allows ecommerce sellers to better understand their digital sales data and make business growth decisions. The Tradeswell team at ecommerce trade show Shoptalk. ...

The long-anticipated cookie deprecation on Google Chrome is set to alter how e-commerce businesses fundamentally target and engage with customers. While some see this change as challenging, I believe ...

Does this sound familiar? You have a huge amount of data in different places. Getting and managing the right information for your product catalogs is a time-consuming task, and you aren’t 100% sure ...