PlayStation's dynamic pricing gives Stellar Blade a massive discount for some players.

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Insider Gaming claims to have found proof of the long-rumoured dynamic pricing model Sony seems to be testing for the ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...