MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

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L’écart entre les valeurs et les croyances des plus jeunes peut les conduire à prendre en grippe certaines publicités. À la base de ce paradoxe, le phénomène de dissonance cognitive. Le green gap, ...

My sophomore year in college (1986-7) I had a RD (resident director of my dorm) who had a significant impact on me. He was a 24-year-old Psychology graduate student. He was tall, Italian and liked to ...

Cognitive Dissonance is something most adults understand, and relate to. That two things you believe or value could be in direct conflict with one another is a frustrating, anxiety-filled way to live ...