Retail Dive

David’s Bridal expands loyalty program to full wedding party

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...
The Mercury

David’s Bridal Diamond Loyalty Program Reaches More Than 500,000 Members in Less Than Seven Months Since Unveiling the Industry’s First-Of-Its Kind Loyalty Program

CONSHOHOCKEN, Pa., July 7, 2021 /PRNewswire/ — David’s Bridal, the nation’s leading bridal and special occasion authority announced today its Diamond, Loyalty Program by David’s has reached over ...