Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

The data genie is well and truly out of the bottle. The presence of data-driven consultancies, the rise of public data websites and the growth of its use in the media (cough, cough) highlight how ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

When Kevin De Bruyne used a deep dive into his own data to highlight his worth to Manchester City during talks over a new deal in 2021, the contract renewal process in football changed forever. In ...