DDB Health rebounded to growth in 2023 after a flat year, and did so quite handily. CEO and president Jennie Fischette attributes her agency’s nearly 26% revenue surge — to $82 million from $65.2 ...
Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...
”When you compare DDB Chicago now with what it was a decade or two ago, when you compare it to the DDB network – Adam&Eve, DDB Germany, New Zealand, Australia and Alma – Chicago hasn’t been quite as ...
Are you a print subscriber? Activate your account. By Jon Springer - 21 min 50 sec ago By Erika Wheless - 36 min 50 sec ago By Dom Dzik - 3 hours 36 min ago 3 hours 36 min ago By Ewan Larkin - 4 hours ...
DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...
DDB’s AI tool for advertising is embryonic, but it’s getting attention. The Uncreative Agency, which DDB says is the world’s first fully automated creative agency, debuted Jan. 27 with a post on ...
Are you a print subscriber? Activate your account. By John Dioso - 6 hours 37 min ago By Vivek Sharma - 11 hours 24 min ago By Ad Age and Creativity Staff - 11 hours 58 min ago By Ad Age Staff - 12 ...
A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of. DDB failed to ...
DDB Health CEO and president Jennie Fischette describes 2022 as a year that “tested our team under pressure.” That’s why even amid modest growth — revenue and head count were both roughly flat, at $65 ...
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