DDB Health rebounded to growth in 2023 after a flat year, and did so quite handily. CEO and president Jennie Fischette attributes her agency’s nearly 26% revenue surge — to $82 million from $65.2 ...
Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...
Another major Chicago ad agency has been placed on the deathwatch, calling into question the Windy City's historic significance in the advertising business. DDB Chicago is a "sinking ship," according ...
”When you compare DDB Chicago now with what it was a decade or two ago, when you compare it to the DDB network – Adam&Eve, DDB Germany, New Zealand, Australia and Alma – Chicago hasn’t been quite as ...
DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence brief, according to a press release shared with Marketing Dive. In the first ...
DDB’s AI tool for advertising is embryonic, but it’s getting attention. The Uncreative Agency, which DDB says is the world’s first fully automated creative agency, debuted Jan. 27 with a post on ...
A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of. DDB failed to ...
DDB Health CEO and president Jennie Fischette describes 2022 as a year that “tested our team under pressure.” That’s why even amid modest growth — revenue and head count were both roughly flat, at $65 ...