Coral Expeditions has added cruisePAL’s central reservation system (CRS) and customer relationship management (CRM) module to its portfolio. This is seen as a milestone since the two have collaborated ...
While ERP excels at post-sale management, it leaves a critical gap in managing relationships that determine customer loyalty.
Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...
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